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R&D Management Conference: 3 - 6 July 2016

From Science to Society: Innovation and Value Creation

Studying at Cambridge

Visual methods

Visual Methods


Clive Kerr

Clive Kerr,
Institute for

Ananya Signal
Secure Meters

The ability to communicate clearly and concisely is a critical skill. Visual methods and approaches are an enabler for more effective communication because their ultimate purpose, when designed and deployed appropriately, is to provide and convey insights.

Insight requires making the issues understandable, by unravelling complexity or filtering noise, and then articulating a meaningful narrative/message to the relevant audiences. By doing so, visualisations can function to: facilitate comprehension of the data against its context; find patterns and highlight connections; compare and contrast pertinent points-of-view; reflect the key points and emphasise critical issues; deepen the level of knowledge and support decision-making.

Often the ‘real’ task is to distil and translate a large amount of information into a compelling story through a visual representation with an intuitive format and engaging manner. This seminar will outline the fundamental principles of designing visuals and provide practical guidance on how to apply them together with real examples from industry.