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R&D Management Conference: 3 - 6 July 2016

From Science to Society: Innovation and Value Creation

Studying at Cambridge

Sustainable value roadmapping - WS006

Sustainable value roadmapping

melanie miying yang

Melanie Despeisse
Centre for Technology Management,
Institute for Manufacturing,
University of Cambridge

Miying Yang
Centre for Industrial Sustainability,
Institute for Manufacturing,
University of Cambridge

The workshop makes use of an educative tool bringing together gamified elements of strategic roadmapping and sustainable value analysis tool to integrate all dimensions of sustainability (economic, social and environmental) into strategic innovation thinking.


The rationale behind this workshop: sustainability and innovation thinking are key influential factors in the way companies devise and adapt their business models. As social and environmental dimensions are increasingly being considered alongside economic profitability in corporations goals, new tools are needed to assist companies in doing so effectively, e.g. how companies can take advantage of new disruptive technologies and how they can operate in a resource constrained world.