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R&D Management Conference: 3 - 6 July 2016

From Science to Society: Innovation and Value Creation

Studying at Cambridge

Patent Intelligence: strategic insights and competitive analysis

Patent Intelligence: strategic insights and competitive analysis

Silvia Fossati Milena Motta
Silvia Fossati

Strategie & Innovazione

Milena Motta

Strategie & Innovazione

 Patents are seldom used as a source of information by non technical people, even if they offer information that can be observed from a market perspective. After explaining how patents can be exploited with this aim, the workshop focuses on the information that can be extracted from patents and the implications and insight that they provide about the competitive environment, if read with a strategic eye.