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R&D Management Conference: 3 - 6 July 2016

From Science to Society: Innovation and Value Creation

Studying at Cambridge

Implementation of Roadmapping and other Strategy Approaches

NathasitImplementation of Roadmapping and other Strategy Approaches

Nathasit GerdsiMahidol University

Over the past 10 years technology roadmapping (TRM) has been widely deployed as a strategic management approach for aligning technology investments with business strategy. However, many managers still struggle with implementation of the method, and the challenge of keeping a roadmap ‘alive’. With a few notable exceptions, little research has focused on this practical and important area of roadmapping, and contributions are invited that consider practical approaches for implementing and embedding practical approaches in organisations.