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R&D Management Conference: 3 - 6 July 2016

From Science to Society: Innovation and Value Creation

Studying at Cambridge

Management of disruptive R&D

klein claudia doblinger

Sven Schimpf,
Fraunhofer IAO

,
Innovation Research and Technology Management
Technical University of Chemnitz

,
Department of Innovation and Technology Management
University of Regensburg

Management of disruptive R&D

Organisations tend to prioritise their own competence areas in the development of new solutions. How can the successful integration of disruptive solutions within corporate R&D planning and execution be improved? This might concern low-end disruptions, new markets or any other form of disruptive innovation able to render established solutions obsolete and thus destroy the value of previous investments from incumbents.